About Precious Creations: Handcrafted and Custom Jewelry

Our family has been in jewelry design and manufacturing for three generations. We followed our hearts to start our own company called Precious Creations. At first, designing for the European market, then, in 2000, we moved to the US and re-imagined our fine jewelry line. Three years later, Jaipur Collections- handmade and custom 18K Gold and Gemstone jewelry, was launched, giving form to our tradition and passion at a higher level. The Jaipur Collection was born from inspiration found in a 5,000-year-old tradition of delicate art and design. At Precious Creations we create fine, one-of-a-kind jewelry in 18-karat Gold with dazzling precious and semi-precious gems.

The stunning and very wearable pieces in our Jaipur Collection capture the classic, traditional beauty of designs that have existed as long as people have worn jewelry, but we add a contemporary artisan’s touch. For centuries, India has been known as a center for precious gems and opulent, 18- and 24-karat gold jewelry. We select all our gemstones from the world’s best sources, many available to us only because of the generations of trust built up by our ancestors. And we work with the most talented craftsmen among today’s jewelry makers, finishing each of our one-of-a-kind pieces to the finest detail.

Precious Creations is a family business, owned by Deepak and Suneera Swarup. Deepak’s expertise as a gemologist and jeweler assures the quality of our materials. Suneera’s enthusiasm for design is strengthened by her education in design, deep knowledge of forms and styles that spans centuries, and her creativity. 

Precious Creations is located in Los Angeles. You can reach us anytime at info@preciouscreations.com. We are also available during business hours at 1-877-623-2153.

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